The State Of Marketing In Rwanda: A Clear Guide On How To Attract Customers.
Marketing in Rwanda has changed. Not gradually. Fundamentally. Especially since the post-COVID-19 period, consumer behaviour has shifted faster than many companies have adapted. Customers are discovering brands online, comparing options instantly, asking for recommendations in WhatsApp groups, and making purchase decisions long before they speak to a sales team. On the other hand, Rwanda’s economy […]
